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Marketing management /
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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| フォーマット: | 図書 |
| 言語: | 英語 |
| 版: | Millennium edition |
| シリーズ: | The Prentice Hall international series in marketing
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| 主題: | |
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