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Marketing management /
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Édition: | Millennium edition |
| Collection: | The Prentice Hall international series in marketing
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| Sujets: | |
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