Marketing Transformation in View of Esg Principles
The article deals with an acute topic of using ESG-standards in business, and namely in designing marketing policy. The Environmental, Social and Corporate Governance (ESG) concept was studied and its parameters were identified. Specific business goals, which can be attained by using ESG were shown:...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2024-11-01
|
| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
| Subjects: | |
| Online Access: | https://vest.rea.ru/jour/article/view/2153 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1839588484768071680 |
|---|---|
| author | G. M. Magomedova |
| author_facet | G. M. Magomedova |
| author_sort | G. M. Magomedova |
| collection | DOAJ |
| description | The article deals with an acute topic of using ESG-standards in business, and namely in designing marketing policy. The Environmental, Social and Corporate Governance (ESG) concept was studied and its parameters were identified. Specific business goals, which can be attained by using ESG were shown: to develop sustainable businessmodels, strengthen reputation, manage global challenges and create long-term values for society. The authors put forward principles of responsible consumption and carried out comparative analysis of conceptions of ESG and ESG in marketing. ESG-marketing implies a specific way of informing customers about important values of the company and its contribution to sustainable development by shaping valuable offer and spreading ESG-principles among customers. Certain groups of companies using ESG-marketing were demonstrated: ecological and social companies connected with healthy life style and industrial companies: all mining companies, automobile and aircraft industries. Benefits of using ESG strategies in marketing were enumerated. |
| format | Article |
| id | doaj-art-e863ed1f9d954508b4f48d24a75a9d49 |
| institution | Matheson Library |
| issn | 2413-2829 2587-9251 |
| language | Russian |
| publishDate | 2024-11-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Вестник Российского экономического университета имени Г. В. Плеханова |
| spelling | doaj-art-e863ed1f9d954508b4f48d24a75a9d492025-08-03T13:32:11ZrusPlekhanov Russian University of EconomicsВестник Российского экономического университета имени Г. В. Плеханова2413-28292587-92512024-11-010622723210.21686/2413-2829-2024-6-227-2321315Marketing Transformation in View of Esg PrinciplesG. M. Magomedova0Plekhanov Russian University of EconomicsThe article deals with an acute topic of using ESG-standards in business, and namely in designing marketing policy. The Environmental, Social and Corporate Governance (ESG) concept was studied and its parameters were identified. Specific business goals, which can be attained by using ESG were shown: to develop sustainable businessmodels, strengthen reputation, manage global challenges and create long-term values for society. The authors put forward principles of responsible consumption and carried out comparative analysis of conceptions of ESG and ESG in marketing. ESG-marketing implies a specific way of informing customers about important values of the company and its contribution to sustainable development by shaping valuable offer and spreading ESG-principles among customers. Certain groups of companies using ESG-marketing were demonstrated: ecological and social companies connected with healthy life style and industrial companies: all mining companies, automobile and aircraft industries. Benefits of using ESG strategies in marketing were enumerated.https://vest.rea.ru/jour/article/view/2153esg-standardsesg-marketingclimate changesustainable developmentresponsible consumption |
| spellingShingle | G. M. Magomedova Marketing Transformation in View of Esg Principles Вестник Российского экономического университета имени Г. В. Плеханова esg-standards esg-marketing climate change sustainable development responsible consumption |
| title | Marketing Transformation in View of Esg Principles |
| title_full | Marketing Transformation in View of Esg Principles |
| title_fullStr | Marketing Transformation in View of Esg Principles |
| title_full_unstemmed | Marketing Transformation in View of Esg Principles |
| title_short | Marketing Transformation in View of Esg Principles |
| title_sort | marketing transformation in view of esg principles |
| topic | esg-standards esg-marketing climate change sustainable development responsible consumption |
| url | https://vest.rea.ru/jour/article/view/2153 |
| work_keys_str_mv | AT gmmagomedova marketingtransformationinviewofesgprinciples |