Marketing Transformation in View of Esg Principles
The article deals with an acute topic of using ESG-standards in business, and namely in designing marketing policy. The Environmental, Social and Corporate Governance (ESG) concept was studied and its parameters were identified. Specific business goals, which can be attained by using ESG were shown:...
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| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2024-11-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
| Subjects: | |
| Online Access: | https://vest.rea.ru/jour/article/view/2153 |
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