Management of transaction entrepreneurial structures advertising services market
An important issue of increasing the efficiency of enterprise structures on the modern market o fadvertising services is the management of transaction costs. This article discusses the main types of transaction costs arising at the functioning of the domestic advertising agencies (the costs of searc...
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| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2020-01-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/990 |
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| _version_ | 1839586080202948608 |
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| author | I. M. Gurova |
| author_facet | I. M. Gurova |
| author_sort | I. M. Gurova |
| collection | DOAJ |
| description | An important issue of increasing the efficiency of enterprise structures on the modern market o fadvertising services is the management of transaction costs. This article discusses the main types of transaction costs arising at the functioning of the domestic advertising agencies (the costs of searching for information, the costs of negotiating and concluding contracts, the costs of measuring, the costs of specification and protection of property rights, the costs of opportunistic conduct), and also the recommendations on the regulation and optimization of the listed types of costs are made. |
| format | Article |
| id | doaj-art-db52d9a5d2a84c4ea5d15d393f6a6e9c |
| institution | Matheson Library |
| issn | 2073-9885 2687-136X |
| language | Russian |
| publishDate | 2020-01-01 |
| publisher | Russian Academy of Entrepreneurship |
| record_format | Article |
| series | Путеводитель предпринимателя |
| spelling | doaj-art-db52d9a5d2a84c4ea5d15d393f6a6e9c2025-08-03T19:29:26ZrusRussian Academy of EntrepreneurshipПутеводитель предпринимателя2073-98852687-136X2020-01-010223442989Management of transaction entrepreneurial structures advertising services marketI. M. Gurova0Russian academy of entrepreneurshipAn important issue of increasing the efficiency of enterprise structures on the modern market o fadvertising services is the management of transaction costs. This article discusses the main types of transaction costs arising at the functioning of the domestic advertising agencies (the costs of searching for information, the costs of negotiating and concluding contracts, the costs of measuring, the costs of specification and protection of property rights, the costs of opportunistic conduct), and also the recommendations on the regulation and optimization of the listed types of costs are made.https://www.pp-mag.ru/jour/article/view/990transaction costscosts of searching for informationcosts of negotiating and concluding contractscosts of measuringcosts of specification and protection of property rightscosts ofopportunistic conductthe market for advertising servicesadvertising agency |
| spellingShingle | I. M. Gurova Management of transaction entrepreneurial structures advertising services market Путеводитель предпринимателя transaction costs costs of searching for information costs of negotiating and concluding contracts costs of measuring costs of specification and protection of property rights costs ofopportunistic conduct the market for advertising services advertising agency |
| title | Management of transaction entrepreneurial structures advertising services market |
| title_full | Management of transaction entrepreneurial structures advertising services market |
| title_fullStr | Management of transaction entrepreneurial structures advertising services market |
| title_full_unstemmed | Management of transaction entrepreneurial structures advertising services market |
| title_short | Management of transaction entrepreneurial structures advertising services market |
| title_sort | management of transaction entrepreneurial structures advertising services market |
| topic | transaction costs costs of searching for information costs of negotiating and concluding contracts costs of measuring costs of specification and protection of property rights costs ofopportunistic conduct the market for advertising services advertising agency |
| url | https://www.pp-mag.ru/jour/article/view/990 |
| work_keys_str_mv | AT imgurova managementoftransactionentrepreneurialstructuresadvertisingservicesmarket |