Management of transaction entrepreneurial structures advertising services market

Management of transaction entrepreneurial structures advertising services market

An important issue of increasing the efficiency of enterprise structures on the modern market o fadvertising services is the management of transaction costs. This article discusses the main types of transaction costs arising at the functioning of the domestic advertising agencies (the costs of searc...

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Bibliographic Details
Main Author: I. M. Gurova
Format: Article
Language:Russian
Published: Russian Academy of Entrepreneurship 2020-01-01
Series:Путеводитель предпринимателя
Subjects:
transaction costs
costs of searching for information
costs of negotiating and concluding contracts
costs of measuring
costs of specification and protection of property rights
costs ofopportunistic conduct
the market for advertising services
advertising agency
Online Access:https://www.pp-mag.ru/jour/article/view/990
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