Strategies in broadcast and cable promotion : commercial television, radio, cable, pay-television, public television /

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Bibliografske podrobnosti
Drugi avtorji: Eastman, Susan Tyler, Klein, Robert A.
Format: Neznan
Jezik:angleščina
Izdano: Belmont, Calif. : Wadsworth, c1982.
Serija:Wadsworth series in mass communication
Teme:
Cable television > Marketing.
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
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Opis
Fizični opis:xi, 355 p. : ill. ; 23 cm.
ISBN:053401156X :

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