Strategies in broadcast and cable promotion : commercial television, radio, cable, pay-television, public television /

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Bibliographic Details
Other Authors: Eastman, Susan Tyler, Klein, Robert A.
Format: Unknown
Language:English
Published: Belmont, Calif. : Wadsworth, c1982.
Series:Wadsworth series in mass communication
Subjects:
Cable television > Marketing.
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
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