Competition demystified : a radically simplified approach to business strategy /

Columbia Business School professor Greenwald offers a new theory of competition for strategic planners to apply in the real world. He argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a compan...

Full description

Saved in:
Bibliographic Details
Main Author: Greenwald, Bruce C., 1946-
Other Authors: Kahn, Judd, 1940-
Format: Book
Language:English
Published: New York : Portfolio, 2005.
Subjects:
Strategic planning.
Business planning.
Competition.
Online Access:Contributor biographical information
Publisher description
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000cam a2200000 i 4500
001 ml2025156171
003 PUMLC
005 20250310154828.0
007 ta
008 050215s2005 nyua b 001 0 eng
020 |a 9781591840572 (hardback) 
040 |a DLC  |c DLC  |d PUMLC  |6 PUMLC  |b eng 
082 0 0 |a 658.4012 
100 1 |a Greenwald, Bruce C.,  |d 1946-  |9 1986 
245 1 0 |a Competition demystified :  |b a radically simplified approach to business strategy /  |c Bruce Greenwald and Judd Kahn. 
260 |a New York :  |b Portfolio,  |c 2005. 
300 |a xii, 399 pages :  |b illustration ;  |c 24 cm. 
504 |a Includes bibliographical references (p. 379-383) and index. 
520 |a Columbia Business School professor Greenwald offers a new theory of competition for strategic planners to apply in the real world. He argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entry--through customer captivity, lower production costs, or economies of scale--it can manage these advantages, anticipate competitors' moves, or achieve stability through bargaining and cooperation. Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak, or nonexistent. He covers a wide range of examples, from retail to telecommunications to auction houses, and his lessons can be applied whether your business is dominated by a single huge player, a handful of roughly equal players, or no one at all.--From publisher description 
650 0 |a Strategic planning.  |9 1987 
650 0 |a Business planning.  |9 1988 
650 0 |a Competition.  |9 1989 
700 1 |a Kahn, Judd,  |d 1940-  |9 1990 
856 4 2 |3 Contributor biographical information  |u http://www.loc.gov/catdir/enhancements/fy0720/2005041948-b.html 
856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/enhancements/fy0720/2005041948-d.html 
906 |a 7  |b cbc  |c orignew  |d 1  |e ocip  |f 20  |g y-gencatlg 
942 |2 ddc  |n 0  |c BK 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_401200000000000_G816  |7 0  |8 MN  |9 113556  |a ML015  |b ML015  |c ML015  |d 2025-03-10  |l 1  |o 658.4012 G816  |p 156171  |r 2025-04-15 10:51:24  |s 2025-03-10  |w 2025-03-10  |y BK 
999 |c 185647  |d 185647 

Similar Items