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Competition demystified : a radically simplified approach to business strategy /
Columbia Business School professor Greenwald offers a new theory of competition for strategic planners to apply in the real world. He argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a compan...
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| Format: | Book |
| Language: | English |
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New York :
Portfolio,
2005.
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| Online Access: | Contributor biographical information Publisher description |
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