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Marketing management : text and cases /

"Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable c...

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Detalles Bibliográficos
Autor principal: Loudon, David L.
Otros Autores: Stevens, Robert E., 1942-, Wrenn, Bruce
Formato: Libro
Lenguaje:inglés
Publicado: New York : Best Business Books, an imprint of The Haworth Press, Inc., 2005.
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Acceso en línea:Table of contents
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