Marketing management : text and cases /

"Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable c...

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Bibliographic Details
Main Author: Loudon, David L.
Other Authors: Stevens, Robert E., 1942-, Wrenn, Bruce
Format: Book
Language:English
Published: New York : Best Business Books, an imprint of The Haworth Press, Inc., 2005.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Online Access:Table of contents
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