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Marketing management : text and cases /
"Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable c...
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| Autres auteurs: | , |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
New York :
Best Business Books, an imprint of The Haworth Press, Inc.,
2005.
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| Sujets: | |
| Accès en ligne: | Table of contents |
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