Marketing management : text and cases /

"Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable c...

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Bibliographic Details
Main Author: Loudon, David L.
Other Authors: Stevens, Robert E., 1942-, Wrenn, Bruce
Format: Book
Language:English
Published: New York : Best Business Books, an imprint of The Haworth Press, Inc., 2005.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Online Access:Table of contents
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MARC

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100 1 |a Loudon, David L.  |9 2255 
245 1 0 |a Marketing management :  |b text and cases /  |c David Loudon, Robert Stevens, Bruce Wrenn. 
260 |a New York :  |b Best Business Books, an imprint of The Haworth Press, Inc.,  |c 2005. 
300 |a xiii, 373 pages :  |b illustration ;  |c 22 cm. 
504 |a Includes bibliographical references and index. 
520 |a "Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business efficiently and effectively."--BOOK JACKET. 
650 0 |a Marketing  |x Management.  |9 1981 
650 0 |a Marketing  |x Management  |v Case studies.  |9 2256 
700 1 |a Stevens, Robert E.,  |d 1942-  |9 2257 
700 1 |a Wrenn, Bruce.  |9 2258 
856 4 1 |3 Table of contents  |u http://www.loc.gov/catdir/toc/ecip049/2003022231.html 
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