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Marketing management : text and cases /
"Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable c...
में बचाया:
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| अन्य लेखक: | , |
| स्वरूप: | पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
New York :
Best Business Books, an imprint of The Haworth Press, Inc.,
2005.
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| विषय: | |
| ऑनलाइन पहुंच: | Table of contents |
| टैग: |
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| सारांश: | "Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business efficiently and effectively."--BOOK JACKET. |
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| भौतिक वर्णन: | xiii, 373 pages : illustration ; 22 cm. |
| ग्रन्थसूची: | Includes bibliographical references and index. |
| आईएसबीएन: | 9780789002907 (paperback) |