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Marketing management /
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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| Format: | Book |
| Language: | English |
| Edition: | Millennium edition |
| Series: | The Prentice Hall international series in marketing
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| Subjects: | |
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| Summary: | For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. |
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| Physical Description: | xxxii, 718, [32] pages : colored illustrations. ; 26 cm |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0130122173 (hardcover) |