APA (7th ed.) Citation

Jefkins, F. W. (1973). Dictionary of marketing and communication: Including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences. Intertext Books.

Chicago Style (17th ed.) Citation

Jefkins, Frank William. Dictionary of Marketing and Communication: Including Advertising, Market Research and Public Relations, with a Selection of Terms and References from Distribution, Printing, Photography, Publishing, Radio and Television and the Social Sciences. Aylesbury: Intertext Books, 1973.

MLA (9th ed.) Citation

Jefkins, Frank William. Dictionary of Marketing and Communication: Including Advertising, Market Research and Public Relations, with a Selection of Terms and References from Distribution, Printing, Photography, Publishing, Radio and Television and the Social Sciences. Intertext Books, 1973.