Jefkins, F. W. (1973). Dictionary of marketing and communication: Including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences. Intertext Books.
Cita Chicago Style (17a ed.)Jefkins, Frank William. Dictionary of Marketing and Communication: Including Advertising, Market Research and Public Relations, with a Selection of Terms and References from Distribution, Printing, Photography, Publishing, Radio and Television and the Social Sciences. Aylesbury: Intertext Books, 1973.
Cita MLA (9a ed.)Jefkins, Frank William. Dictionary of Marketing and Communication: Including Advertising, Market Research and Public Relations, with a Selection of Terms and References from Distribution, Printing, Photography, Publishing, Radio and Television and the Social Sciences. Intertext Books, 1973.