Dictionary of marketing and communication : including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences /

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Bibliographic Details
Main Author: Jefkins, Frank William
Format: Book
Language:English
Published: Aylesbury : Intertext Books, 1973.
Subjects:
Marketing > Dictionaries
Advertising > Dictionaries
Communication > Dictionaries
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