Analyzing the influence of TikTok on sustainable choices: the moderating role of environmental consciousness
The influence of TikTok on consumer purchase intentions and sustainable choices is a burgeoning area of research that holds significant implications for marketing and consumer behavior. This study explores the moderated mediation effect of TikTok influence on sustainable purchase intentions, emphasi...
I tiakina i:
| Ngā kaituhi matua: | , , |
|---|---|
| Hōputu: | Tuhinga |
| Reo: | Ingarihi |
| I whakaputaina: |
Elsevier
2025-08-01
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| Rangatū: | Acta Psychologica |
| Ngā marau: | |
| Urunga tuihono: | http://www.sciencedirect.com/science/article/pii/S0001691825004950 |
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