THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIES

The article reveals the essence of the marketing potential of the territory in the management of territorial formations; describes the role of the marketing potential of the territory in creating a strategy for the management of territorial units.

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Bibliographic Details
Main Author:	Anton N. Krivenko
Format:	Article
Language:	Russian
Published:	North Caucasus Federal University 2022-05-01
Series:	Вестник Северо-Кавказского федерального университета
Subjects:	маркетинговый потенциал территории потенциал маркетинга управление территориями стратегия цель риски фактор развития area marketing potential marketing potential management of territories strategy target risks development factor
Online Access:	https://vestnikskfu.elpub.ru/jour/article/view/1621
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THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIES

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