THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIES
The article reveals the essence of the marketing potential of the territory in the management of territorial formations; describes the role of the marketing potential of the territory in creating a strategy for the management of territorial units.
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| Format: | Article |
| Language: | Russian |
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North Caucasus Federal University
2022-05-01
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| Series: | Вестник Северо-Кавказского федерального университета |
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| Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/1621 |
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| _version_ | 1839588250493124608 |
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| author | Anton N. Krivenko |
| author_facet | Anton N. Krivenko |
| author_sort | Anton N. Krivenko |
| collection | DOAJ |
| description | The article reveals the essence of the marketing potential of the territory in the management of territorial formations; describes the role of the marketing potential of the territory in creating a strategy for the management of territorial units. |
| format | Article |
| id | doaj-art-ff5667075d984f4c9e87b8c7f13c29d0 |
| institution | Matheson Library |
| issn | 2307-907X |
| language | Russian |
| publishDate | 2022-05-01 |
| publisher | North Caucasus Federal University |
| record_format | Article |
| series | Вестник Северо-Кавказского федерального университета |
| spelling | doaj-art-ff5667075d984f4c9e87b8c7f13c29d02025-08-03T13:36:04ZrusNorth Caucasus Federal UniversityВестник Северо-Кавказского федерального университета2307-907X2022-05-01033183201619THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIESAnton N. Krivenko0Nevinnomyssk State Humanitarian InstituteThe article reveals the essence of the marketing potential of the territory in the management of territorial formations; describes the role of the marketing potential of the territory in creating a strategy for the management of territorial units.https://vestnikskfu.elpub.ru/jour/article/view/1621маркетинговый потенциал территориипотенциал маркетингауправление территориямистратегияцельрискифактор развитияarea marketing potentialmarketing potentialmanagement of territoriesstrategytargetrisksdevelopment factor |
| spellingShingle | Anton N. Krivenko THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIES Вестник Северо-Кавказского федерального университета маркетинговый потенциал территории потенциал маркетинга управление территориями стратегия цель риски фактор развития area marketing potential marketing potential management of territories strategy target risks development factor |
| title | THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIES |
| title_full | THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIES |
| title_fullStr | THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIES |
| title_full_unstemmed | THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIES |
| title_short | THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIES |
| title_sort | essence the nature and the role of area marketing potential in the management of territories |
| topic | маркетинговый потенциал территории потенциал маркетинга управление территориями стратегия цель риски фактор развития area marketing potential marketing potential management of territories strategy target risks development factor |
| url | https://vestnikskfu.elpub.ru/jour/article/view/1621 |
| work_keys_str_mv | AT antonnkrivenko theessencethenatureandtheroleofareamarketingpotentialinthemanagementofterritories AT antonnkrivenko essencethenatureandtheroleofareamarketingpotentialinthemanagementofterritories |