From “Experiencers” to “Souvenir buyers”: Segmenting Serbian tourists based on motivations for purchasing local liqueurs while travelling
Purpose – The main purpose of this paper is to investigate the motivations of Serbian tourists to buy authentic local liqueurs while travelling. By analysing various intrinsic and extrinsic factors that influence these purchasing decisions, the study also attempts to identify different segments of...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2025-06-01
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| Series: | Mенаџмент у хотелијерству и туризму |
| Subjects: | |
| Online Access: | http://www.htmanagementvb.com/index.php/HITM/article/view/332 |
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