Comparative Analysis of Promotion Strategies Between MSMEs Fried Shallot Mak Yem and Fried Shallot Rinings in Nganjuk Regency

This study aims to determine and analyze the comparison of promotional strategies between MSMEs of fried shallots mak yem and fried shallots rinings in Nganjuk Regency. Consumers compare promotional strategies consisting of several dimensions, namely: Advertising, Personal selling, Publicity, Sales...

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Bibliographic Details
Main Authors: Pramesti Intan Destari, Siti Ning Farida
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-08-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6788
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