The Influence of Marketing Mix Performance on Costumers’ Purchase Decision of Packaged Rendang Sold by MSMEs in Payakumbuh, West Sumatra, Indonesia
This study aims to analyze the influence of product, price, place, promotion, and services on purchasing decisions for rendang in Payakumbuh, West Sumatra. The study was conducted on 51 Micro Small Medium Enterprises (MSMEs) consumers. Research was conducted using a survey method, and the obtained...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas
2025-01-01
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| Series: | Andalasian Livestock |
| Subjects: | |
| Online Access: | https://alive.lppm.unand.ac.id/index.php/alive/article/view/42 |
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