Bytes and bites: Consumer perceptions toward the power of artificial intelligence for foodborne risk mitigation through traceable food
This study investigated consumer attitudes and intentions toward adopting artificial intelligence (AI) in food traceability systems, an emerging technology aimed at enhancing food safety and transparency. Data collected from an online survey of 1013 United States consumers, the study applies structu...
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Main Authors: | Cheng-Xian Yang, Lauri Baker, Tracy Irani, Ricky Telg, James Bunch, Jonathan Watson |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2025-01-01
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Series: | Current Research in Food Science |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2665927125001509 |
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