Bytes and bites: Consumer perceptions toward the power of artificial intelligence for foodborne risk mitigation through traceable food

Bytes and bites: Consumer perceptions toward the power of artificial intelligence for foodborne risk mitigation through traceable food

This study investigated consumer attitudes and intentions toward adopting artificial intelligence (AI) in food traceability systems, an emerging technology aimed at enhancing food safety and transparency. Data collected from an online survey of 1013 United States consumers, the study applies structu...

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Bibliographic Details
Main Authors: Cheng-Xian Yang, Lauri Baker, Tracy Irani, Ricky Telg, James Bunch, Jonathan Watson
Format: Article
Language:English
Published: Elsevier 2025-01-01
Series:Current Research in Food Science
Subjects:
Artificial intelligence (AI)
Extended theory of planned behavior (TPB)
Food traceability
Foodborne illness
Structural equation modeling (SEM)
Online Access:http://www.sciencedirect.com/science/article/pii/S2665927125001509
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