Breaking the deadlock: A study on the pathway and effects of reshaping the sustainable marketing capability of Chinese time-honored brands

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Bibliographic Details
Main Authors: Xiangyu Li, Danaikrit Inthurit, MaoChun Wu, Linjun Qiu
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12200666/?tool=EBI
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