Building Brands with Superheroes, Building Superheroes with Brands: The Brands of Iron Man and Captain America in the Marvel Cinematic Universe
The use of product and service brands by popular movie characters has long been a powerful marketing tool, boosting brand awareness and enhancing brand image. Product placement—the appearance of brands in films—not only increases visibility but also provides vital financial support for film producti...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-04-01
|
| Series: | Businesses |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-7116/5/2/19 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|