Dynamic impact of E-WOM and green discourse on green hotel supply chain performance with time lag effect.
This paper investigates a signal online channel green hotel supply chain comprising a green small and medium-sized hospitality enterprise (GSMHE) responsible for offline electronic Word-of-Mouth (e-WOM) promotion and green service efforts, and an online travel agency (OTA) engaged in online e-WOM pr...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0327324 |
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