Who Are the Tourists Booking Their Accommodations Online? A Segmentation Study of the Cracow Market

Internet and related technologies have revolutionized the distribution process in the accommodation sector, giving priority to big, online intermediaries, often at the expense of the direct booking channels of small and medium independent hotels. In order to regain their independency and flexibilit...

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Bibliographic Details
Main Authors: Szczepan Kościółek, Karolina Nessel, Ewa Wszendybył-Skulska, Sebastian Kopera
Format: Article
Language:English
Published: Akademia Zamojska 2018-12-01
Series:Barometr Regionalny
Subjects:
Online Access:https://czaz.akademiazamojska.edu.pl/index.php/br/article/view/354
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