Consumer preferences in wine: traditional <i>vs</i> fungus-resistant varieties in Switzerland

Consumer preferences in wine: traditional <i>vs</i> fungus-resistant varieties in Switzerland

A growing interest in sustainable viticulture has led to the development of fungus-resistant grape (FRG) varieties, but their acceptance by consumers remains uncertain. This study explores Swiss consumers’ perceptions of wines made from FRG varieties compared to traditional grape varieties. Specifi...

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Bibliographic Details
Main Authors: Marie Blackford, Barbara Guggenbühl-Gasser, Jonas Inderbitzin, Martin Wiederkehr, Pascal Fuchsmann, Stefan Bieri, Kathleen Mackie-Haas
Format: Article
Language:English
Published: International Viticulture and Enology Society 2025-07-01
Series:OENO One
Subjects:
Fungus Resistant Grape (FRG)
white wine
red wine
consumer liking
consumer behaviour
tasting
Online Access:https://oeno-one.eu/article/view/9239
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https://oeno-one.eu/article/view/9239

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