FoMO And Discounts: Why Generation Z Can't Resist Online Shopping?

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FoMO And Discounts: Why Generation Z Can't Resist Online Shopping?

This study aims to explore the influence of social media influencers, fear of missing out (FoMO), shopping lifestyle, and discount prices on impulse buying among Generation Z TikTok and Instagram users in Indonesia. The objective is to identify key factors influencing Gen Z’s online impulse buying,...

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Chi tiết về thư mục
Những tác giả chính:	Eva Sofiana, Rina Suthia Hayu
Định dạng:	Bài viết
Ngôn ngữ:	Tiếng Indonesia
Được phát hành:	Universitas Negeri Semarang 2025-06-01
Loạt:	Management Analysis Journal
Những chủ đề:	impulse buying social media influencer discount price shopping lifestyle fomo (fear of missing out)
Truy cập trực tuyến:	https://journal.unnes.ac.id/journals/maj/article/view/26979
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