FoMO And Discounts: Why Generation Z Can't Resist Online Shopping?
This study aims to explore the influence of social media influencers, fear of missing out (FoMO), shopping lifestyle, and discount prices on impulse buying among Generation Z TikTok and Instagram users in Indonesia. The objective is to identify key factors influencing Gen Z’s online impulse buying,...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Negeri Semarang
2025-06-01
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| Series: | Management Analysis Journal |
| Subjects: | |
| Online Access: | https://journal.unnes.ac.id/journals/maj/article/view/26979 |
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