Augmented Impressions: The role of augmented reality in shaping perceived product value and enhancing purchase intention
This study investigates the association between augmented reality (AR) and perceived product value and purchase intention. Utilizing a sample of 336 participants aged 24 to 67, the research compares the effects of static images, static AR, and dynamic AR on consumer perceptions and behaviors. The fi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-08-01
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| Series: | Computers in Human Behavior Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2451958825001411 |
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