Marketing research of motivation factors of a multicultural team
Introduction. In connection with the expansion of relations with post-Soviet states and the turn of domestic companies to external personnel marketing, multicultural labor teams are being formed. Work with multinational labor groups requires a special approach due to the large socio-cultural differe...
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Main Authors: | Yu. P. Soboleva, I. P. Timofeeva, A. V. Romanova |
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Format: | Article |
Language: | Russian |
Published: |
North Caucasus Federal University
2025-03-01
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Series: | Вестник Северо-Кавказского федерального университета |
Subjects: | |
Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/2894 |
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