Marketing research of motivation factors of a multicultural team

Introduction. In connection with the expansion of relations with post-Soviet states and the turn of domestic companies to external personnel marketing, multicultural labor teams are being formed. Work with multinational labor groups requires a special approach due to the large socio-cultural differe...

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Bibliographic Details
Main Authors: Yu. P. Soboleva, I. P. Timofeeva, A. V. Romanova
Format: Article
Language:Russian
Published: North Caucasus Federal University 2025-03-01
Series:Вестник Северо-Кавказского федерального университета
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Online Access:https://vestnikskfu.elpub.ru/jour/article/view/2894
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