Nudging effects on consumer preferences and willingness to pay for lycopene-enriched fresh tomatoes
Using a Discrete Choice Experiment, this study examines how informational prompts about the nutraceutical properties of tomatoes influence consumers’ perceptions and preferences for lycopene-enriched fresh tomatoes. The results show that such nudges effectively increase consumer interest in function...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-12-01
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| Series: | Future Foods |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666833525001819 |
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