Nudging effects on consumer preferences and willingness to pay for lycopene-enriched fresh tomatoes
Using a Discrete Choice Experiment, this study examines how informational prompts about the nutraceutical properties of tomatoes influence consumers’ perceptions and preferences for lycopene-enriched fresh tomatoes. The results show that such nudges effectively increase consumer interest in function...
Sábháilte in:
| Príomhchruthaitheoirí: | , , , , , |
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| Formáid: | Alt |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
Elsevier
2025-12-01
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| Sraith: | Future Foods |
| Ábhair: | |
| Rochtain ar líne: | http://www.sciencedirect.com/science/article/pii/S2666833525001819 |
| Clibeanna: |
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