Nudging effects on consumer preferences and willingness to pay for lycopene-enriched fresh tomatoes
Using a Discrete Choice Experiment, this study examines how informational prompts about the nutraceutical properties of tomatoes influence consumers’ perceptions and preferences for lycopene-enriched fresh tomatoes. The results show that such nudges effectively increase consumer interest in function...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2025-12-01
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| Series: | Future Foods |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666833525001819 |
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| _version_ | 1839607639141515264 |
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| author | Maria De Salvo Isabella Trovato Laura Giuffrida Marika Cerro Giovanni Signorello Giuseppe Cucuzza |
| author_facet | Maria De Salvo Isabella Trovato Laura Giuffrida Marika Cerro Giovanni Signorello Giuseppe Cucuzza |
| author_sort | Maria De Salvo |
| collection | DOAJ |
| description | Using a Discrete Choice Experiment, this study examines how informational prompts about the nutraceutical properties of tomatoes influence consumers’ perceptions and preferences for lycopene-enriched fresh tomatoes. The results show that such nudges effectively increase consumer interest in functional foods by raising the perceived importance of their health-related benefits. Furthermore, nudging significantly impacts Willingness To Pay (WTP), with consumers exhibiting higher WTP for tomatoes with enhanced nutraceutical attributes when exposed to the informational prompts. These findings offer valuable insights for promoting healthier dietary choices and for guiding the development of food products that align with shifting consumer values and health consciousness. |
| format | Article |
| id | doaj-art-e2c3bc96e8e44013b01cfe85f22ab0e8 |
| institution | Matheson Library |
| issn | 2666-8335 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Future Foods |
| spelling | doaj-art-e2c3bc96e8e44013b01cfe85f22ab0e82025-08-01T04:45:13ZengElsevierFuture Foods2666-83352025-12-0112100722Nudging effects on consumer preferences and willingness to pay for lycopene-enriched fresh tomatoesMaria De Salvo0Isabella Trovato1Laura Giuffrida2Marika Cerro3Giovanni Signorello4Giuseppe Cucuzza5University of Messina, Department of Veterinary, Polo Universitario dell'Annunziata 98168 Messina, Italy; Corresponding author.University of Messina, Department of Veterinary, Polo Universitario dell'Annunziata 98168 Messina, ItalyUniversity of Catania, Department of Agriculture, Food and Enviornment, via Santa Sofia 100 95123 Catania, ItalyUniversity of Catania, Department of Agriculture, Food and Enviornment, via Santa Sofia 100 95123 Catania, ItalyUniversity of Catania, Department of Agriculture, Food and Enviornment, via Santa Sofia 100 95123 Catania, ItalyUniversity of Catania, Department of Agriculture, Food and Enviornment, via Santa Sofia 100 95123 Catania, ItalyUsing a Discrete Choice Experiment, this study examines how informational prompts about the nutraceutical properties of tomatoes influence consumers’ perceptions and preferences for lycopene-enriched fresh tomatoes. The results show that such nudges effectively increase consumer interest in functional foods by raising the perceived importance of their health-related benefits. Furthermore, nudging significantly impacts Willingness To Pay (WTP), with consumers exhibiting higher WTP for tomatoes with enhanced nutraceutical attributes when exposed to the informational prompts. These findings offer valuable insights for promoting healthier dietary choices and for guiding the development of food products that align with shifting consumer values and health consciousness.http://www.sciencedirect.com/science/article/pii/S2666833525001819NudgingFresh tomatoesNutraceutical propertiesDiscrete choice experimentsAttribute Non-Attendance |
| spellingShingle | Maria De Salvo Isabella Trovato Laura Giuffrida Marika Cerro Giovanni Signorello Giuseppe Cucuzza Nudging effects on consumer preferences and willingness to pay for lycopene-enriched fresh tomatoes Future Foods Nudging Fresh tomatoes Nutraceutical properties Discrete choice experiments Attribute Non-Attendance |
| title | Nudging effects on consumer preferences and willingness to pay for lycopene-enriched fresh tomatoes |
| title_full | Nudging effects on consumer preferences and willingness to pay for lycopene-enriched fresh tomatoes |
| title_fullStr | Nudging effects on consumer preferences and willingness to pay for lycopene-enriched fresh tomatoes |
| title_full_unstemmed | Nudging effects on consumer preferences and willingness to pay for lycopene-enriched fresh tomatoes |
| title_short | Nudging effects on consumer preferences and willingness to pay for lycopene-enriched fresh tomatoes |
| title_sort | nudging effects on consumer preferences and willingness to pay for lycopene enriched fresh tomatoes |
| topic | Nudging Fresh tomatoes Nutraceutical properties Discrete choice experiments Attribute Non-Attendance |
| url | http://www.sciencedirect.com/science/article/pii/S2666833525001819 |
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