Impact of Facebook sponsored advertisements on Egyptian youth’s attitudes and purchase intention
<p align="center">This research paper is trying to examine the impact of Facebook sponsored advertisements on Egyptian youths’ attitudes and purchase intentions. It aims at exploring the relationship between Facebook sponsored advertisements’ personalization, perceived usefulness, pe...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy Publishing Center
2024-05-01
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| Series: | Insights into Language, Culture and Communication |
| Subjects: | |
| Online Access: | http://apc.aast.edu/ojs/index.php/ILCC/article/view/790 |
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