MANAGEMENT OF MARKETING POTENTIAL OF THE COMPANY
This article considers the ability of managing the development of a company based on its marketing potential. Today, the problem of managing the development of the company becomes more and more important due to the complication of the processes in the market, due to the growth of the competition. Th...
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Main Authors: | O. V. Krasnyanskaya, I. A. Mandych |
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Format: | Article |
Language: | Russian |
Published: |
MIREA - Russian Technological University
2018-02-01
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Series: | Российский технологический журнал |
Subjects: | |
Online Access: | https://www.rtj-mirea.ru/jour/article/view/101 |
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