MANAGEMENT OF MARKETING POTENTIAL OF THE COMPANY

This article considers the ability of managing the development of a company based on its marketing potential. Today, the problem of managing the development of the company becomes more and more important due to the complication of the processes in the market, due to the growth of the competition. Th...

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Bibliographic Details
Main Authors: O. V. Krasnyanskaya, I. A. Mandych
Format: Article
Language:Russian
Published: MIREA - Russian Technological University 2018-02-01
Series:Российский технологический журнал
Subjects:
Online Access:https://www.rtj-mirea.ru/jour/article/view/101
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