Adoption of halal Korean cosmetics among Muslim students: Insights from Islamic private universities

Adoption of halal Korean cosmetics among Muslim students: Insights from Islamic private universities

Purpose – This study aimed to analyze the purchase intentions of Muslim students from private Islamic universities in Indonesia toward halal cosmetics in Korea. Methodology – This study involved 287 Muslim students from eight private Islamic universities in Indonesia. Data were analyzed using Struc...

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Bibliographic Details
Main Authors: Heri Sudarsono, Jannahar Saddam Ash Sidiqie, Kinanthi Putri Ardiami, Rusny Istiqomah Sujono, Siti Aisiyah Suciningtias, Yeni Fitriyani, Miftakhul Khasanah, Retty Ikawati, Asri Noer Rahmi
Format: Article
Language:English
Published: P3EI-Center for Islamic Economics Studies and Development 2025-07-01
Series:Asian Journal of Islamic Management
Subjects:
halal cosmetics
religiosity
halal knowledge
Country of origin
Fear of missing out
Online Access:https://journal.uii.ac.id/AJIM/article/view/37044
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https://journal.uii.ac.id/AJIM/article/view/37044

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