Analysing fast food consumption behaviour patterns: The case of Jordan.

This study aimed to examine the factors influencing fast food consumption among a Jordanian population by utilizing the extended theory of planned behavior as its theoretical framework. The research employed theory-related scales, income, BMI, ability to consume (intention), indirect intention, and...

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Bibliographic Details
Main Authors: Noura Abu Asab, Randah Barakat
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0326347
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