Building Brand Loyalty Through Brand Image, Perceived Value, and Brand Trust: A Study of NBRS, an Indonesian Modest Fashion Brand
key factors in brand loyalty in NBRS, one of Indonesia's leading modest fashion brands, which is currently experiencing a decline in sales performance despite market growth. This contrast suggests that NBRS's market share losses were primarily due to brand-specific issues, particularly loy...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Negeri Semarang
2025-06-01
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| Series: | Management Analysis Journal |
| Subjects: | |
| Online Access: | https://journal.unnes.ac.id/journals/maj/article/view/26551 |
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