Beyond profit How sustainable consumer behavior shapes the longevity of family businesses
The research establishes sustainability-related consumer conduct as a foundational force which determines family business duration while establishing sustainability as both ethical and strategic. The proposed research established a dual-mediated framework which demonstrates sustainable consumer orie...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-08-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825005505 |
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