Understanding the Determinants of Adoption and Intention to Recommend AI Technology in Travel and Transportation
The travel and transportation sectors continuously fight to stay up to date with new advancements in technology. Disruptive technologies, such as Artificial Intelligence (AI), are being used to develop businesses, enhance economic growth, revolutionize existing industries, create new opportunities,...
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Main Authors: | Gonçalo Baptista, Antonio Pereira |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2025-03-01
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Series: | Tourism and Hospitality |
Subjects: | |
Online Access: | https://www.mdpi.com/2673-5768/6/2/54 |
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