Management of transaction entrepreneurial structures advertising services market
An important issue of increasing the efficiency of enterprise structures on the modern market o fadvertising services is the management of transaction costs. This article discusses the main types of transaction costs arising at the functioning of the domestic advertising agencies (the costs of searc...
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Main Author: | I. M. Gurova |
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Format: | Article |
Language: | Russian |
Published: |
Russian Academy of Entrepreneurship
2020-01-01
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Series: | Путеводитель предпринимателя |
Subjects: | |
Online Access: | https://www.pp-mag.ru/jour/article/view/990 |
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