The Strategies for Managing Customer Value in Startups in Conditions of High Market Dynamics
The article explores customer value management (CVM) strategies tailored for startups operating in conditions of high market dynamics and limited resources. The aim is to systematize effective approaches to maximizing customer lifetime value (CLV) to ensure sustainable growth for startups. The relev...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2025-04-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2025-4_0-pages-527_533.pdf |
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