TikTok Shop: How trust and privacy influence generation Z’s purchasing behaviors
TikTok has implemented e-commerce functions, such as short video media, images, and livestreaming for selling products, that make it a social commerce platform. As an emerging social commerce platform, it is important for TikTok that it evoke trust in its users, so they feel secure in doing transact...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
|
| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2292759 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
